September 25th-27th 2014 Hosted by Orange Agency
Ladies and Gentlemen, welcome to Athens for the dialogue* international Creative Forum. Once a year, managers and employees from all agencies gather in the host city. Employees work together on a specific training project, and managers share opinions, ideas and programs. To start the weekend off, how does diner on a famous rooftop, enjoying the views of the Parthenon, sound? The night we arrived in Athens we were able to enjoy the sight of years of history, full of ingenuity, hard work, research and human performance. Even though we do not resemble gods or have super powers, you see the challenge here? We set ourselves with the objective of giving the best of ourselves for the weekend.
The next morning the different speeches started, about the local advertising market, about media, about the behaviors of the Greek population, about the evolution of the market in the next few years…Among those speeches, we were able to hear from a Google speaker. So maybe there was a kind of God around…Later in the day we attended the Serenata presentation as during the next 24 hours we would be working for this client. A clear brief, a nice brand, an interesting point of view and for the most of us, an unfamiliar market, ad rules, and coworkers. That’s when the job became more exciting.
As the manager team spent the afternoon working on dialogue* international, about their different experiences on each local market and their issues, three teams composed of various nationalities started working on Serenata’s brief. We were given 10 hours to conceive and produce a proposal for a 360 campaign for Serenata. Remember the challenge stuff? Challenge accepted.
Ideas, strategies, words, layout, everything had to be ready for the next day, at 2 PM. And we made that happen! Teams presented in front of dialogue* members and client. They all concluded it would work. The winner is… congrats to the winners, and to everyone. This moment was also the opportunity to announce dialogue* international’s new President, Frederic Faivre.
Lastly, a bit of free time to relax and meet the Greek Gods. We were able to visit the Parthenon as well as the Acropolis museum, which was as impressive as its neighbor. The only thing left to do was to enjoy the spirit of Athens. We had the chance to discover sirtaki, ouzo, greek cheese, but also a taxi driver disappointed by his country, a wild party under a road, an impressive view of the city from a roof top, the colorful area of Plaka, the streapclub road… A fast overview of what a European city in crisis looks like: a bit broken but full of energy and good vibes, willing to move on.
Many thanks to Orange Advertising, the Greek agency which was so welcoming to us and made this dialogue* international Creative Forum a great experience. See you soon everyone!