To launch the two new flavours of Jeeto popsicles; orange-mulberry and lime-sour cherry, kalleh dairy requested a comprehensive planning for a launch campaign aiming to build a reputable brand image and increase the sales of Jeeto popsicles. The solution was a 360 campaign planned and carried out by Eshareh employing different combinations of media solutions; online, TV, and Billboard. Targeting the young generation as the primary audience of the product, concept of graffiti was proposed as the main theme of the campaign. Furthermore, a slogan was offered which aimed to provide two different interpretations; one to provide product tasting experience and the other one to be associated with youth traits. The concept of the TVC was also based on the main idea of graffiti and for the first time in IRAN two Graffiti billboards were executed live.
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