"The Mutua Madrid Open is a benchmark ATP tournament in Spain with a 15-year history and over 200,000 fans in the stands at the last edition. The proposition Social Noise put forth was to harness the event’s impact and turn it into relevant user content.
Open project >
Social Noise used Guud for this task, a real-time data processing engine launched under the aegis of the agency offering a comprehensive solution for events involving information collection, content moderation and its display in real-time.
The results: Mutua Madrid Open was able to take control of the social dialogue surrounding the tournament, offering relevant content to users and growing its online community by over 5000 users, generating over 300,000 comments and becoming Spain’s trending topic during the final match with over 32,690 posts.