Γειά σου! A case study by
Looney Bean is a new all-day restaurant-café hosted at the shopping mall One Salonica which is based in the broader area of Thessaloniki. One Salonica is a top destination with 13,300 m2 of retail space, food&drink restaurants and multiplex cinemas. Looney Bean wanted to create a new meeting point and adopt a different character from the other restaurants in the mall which are fast food, snack and yoghurt bars and gelatterias.
Orange created the logo and corporate identity of Looney Bean, incorporating elements of fruits and food ingredients with the classic aesthetics of water color painting. The elegant and classic font together with the well chosen materials transmit the idea of carefully chosen materials, freshness and home-made recipes.