Watcha! A case study by

Ware Anthony Rust

TV, press and digital campaign

Client: InSinkErator

TV, press and digital campaign

Over several years, we’d worked closely and successfully with InSinkErator to build unprecedented consumer awareness for its kitchen accessories. Nevertheless, a huge opportunity to tap into the retro-fit marketplace remained. We created a lifestyle-focused consumer campaign – based around the launch of the new 3N1 instant hot water tap – to persuade consumers to upgrade their kitchens without breaking the bank. The multi-touchpoint campaign was led by a TV commercial encouraging consumers to ‘fall in love’ with the product. Overall, we have helped InSinkErator to double sales revenues over a five year period.

InSinkErator case study video

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United Kingdom

1 Brooklands Avenue,
Cambridge, CB2 8BB

Shelby Haslam
Contact Shelby Haslam


+44 1223 272800

Dale Haste
Contact Dale Haste


+44 1223 272800