Watcha! A case study by

Ware Anthony Rust

TV, press and digital campaign

Client: InSinkErator

TV, press and digital campaign

Over several years, we’d worked closely and successfully with InSinkErator to build unprecedented consumer awareness for its kitchen accessories. Nevertheless, a huge opportunity to tap into the retro-fit marketplace remained. We created a lifestyle-focused consumer campaign – based around the launch of the new 3N1 instant hot water tap – to persuade consumers to upgrade their kitchens without breaking the bank. The multi-touchpoint campaign was led by a TV commercial encouraging consumers to ‘fall in love’ with the product. Overall, we have helped InSinkErator to double sales revenues over a five year period.

InSinkErator case study video


United Kingdom

1 Brooklands Avenue,
Cambridge, CB2 8BB

Shelby Haslam
Contact Shelby Haslam

+44 1223 272800

Dale Haste
Contact Dale Haste

+44 1223 272800