Watcha! A case study by
The campaign was all about getting women aged 25 and over to try horse riding, and built to a ‘give horses a go’ day when riding schools across the UK opened up to offer free taster sessions. PR coverage extended across national, local and equine media, supported by an inspirational creative campaign that dramatized the powerfully emotive ‘This Girl Can Ride’ proposition. With a social media buzz in overdrive, the response was amazing, and first-time riders flocked to take up the riding challenge. World-record holding British dressage rider Charlotte Dujardin called it ‘an empowering initiative that’s been created to encourage more women into riding. I am happy to show my support for this inspiring new campaign’.