سلام A case study by
When Samsung Galaxy S6 edge plus and Note 5, the two latest flagships of Samsung mobiles, was launched globally Samsung Iran planned to introduce the two devices in an innovative event creating whole new experience for dealers and registered guests. In pursuing the objectives, Milad tower was chosen as the venue of event which resembled as a symbol of modernity in Tehran. The innovation and the creativity as the core concept was perfectly applied on every element of the occasion. The event was carried out in three main areas; Announcement Hall, Experience Zone and Game Zone. In each of the three areas range of activities and entertainments was perfectly designed to create exciting and interactive atmosphere aiming to introduce Samsung product features and inspire audience with touch of innovation and creativity.