Ciao! A case study by
A domination in one of the most packed tube stations in Milan to promote the eBay deals hub.
The items sold on the hub become the protagonists of interactive outdoor ads, and people can instantly buy them using their smartphones, but to better communicate the deals experience we decide to do more. Just for that day, not only items are on sale, but also all the items sold at the station shops. The message? Here you can find deals only today, on eBay everyday.