A case study by
Our immense passion for the big machinery sector – along with our experience of the agricultural trade media – has helped New Holland increase its share of voice, which was lagging before we landed the account.
The fact that we know what makes a great story – allied to our media relations skills with key machinery journalists – has improved both the quality and quantity of press coverage. We’ve helped launch of a number of new machines – from tractors to combine harvesters – and supported European press briefings and UK launch events. We’ve developed in-depth case studies about on-farm experiences and engaged New Holland’s fans through management of the Facebook page.
As well as injecting a good dose of creativity in advertising, we do everything from interviewing Glastonbury’s Michael Eavis and his tractor-mounted magnet to writing award-winning entries for the IMMAs (International Machinery Manufacturers Award) at Cereals.