¡Hola! ¡Hola! A case study by

Darwin Social Noise

La Otra Película

Client: Sony Pictures

La Otra Película

"La Otra Película (“The Other Film”), was created with two goals: to promote the Sony Picture’s blockbusters among the target audience (teenagers) and to increase the number of subscribers to their Spanish YouTube channel.
The campaign was the results of a new formula designed to help the company build their community of subscribers working with the main YoutTubers stars in Spain. The knack for comedy of these famous YouTubers and their strong ability to influence teenagers guaranteed the success of the campaign.
“La Otra Película” was recognized with an Effie Award in 2015.

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Spain

San Mateo, 15
28004 Madrid
Spain.

Miguel Pereira
Contact Miguel Pereira


+34 91 360 59 90

Mexico

Amsterdam 212 Hipódromo
Condesa 06720 México D.F.

Julio Ruiz
Contact Julio Ruiz