¡Hola! ¡Hola! A case study by
"La Otra Película (“The Other Film”), was created with two goals: to promote the Sony Picture’s blockbusters among the target audience (teenagers) and to increase the number of subscribers to their Spanish YouTube channel.
The campaign was the results of a new formula designed to help the company build their community of subscribers working with the main YoutTubers stars in Spain. The knack for comedy of these famous YouTubers and their strong ability to influence teenagers guaranteed the success of the campaign.
“La Otra Película” was recognized with an Effie Award in 2015.