A case study by

Hairdressers against AIDS

Hairdressers against AIDS

Client: L'Oréal Fondation

Hairdressers against AIDS

L'Oréal Professional Products, through the L'Oréal Foundation and UNESCO, has been campaigning for 15 years for HIV/AIDS awareness. On the occasion of World AIDS Day, GRENADE & SPARKS is marking the event with a hairstyle sexy accessory site, HairS'Extra, which raises awareness to the general public about AIDS and places the partnering hair stylists at the heart of the campaign.

You can play around with sex but not with AIDS

Hairdressers against AIDS case study video.