A case study by

From pandalove to political action

From pandalove to political action

Client: WWF Denmark

From pandalove to political action

WWF put the Danish general election into perspective with a campaign focusing on the fact that action was needed to avoid great loses of nature and animal life.

Case video: “Greater problems exist”

The contrast between populist promises, mudslinging and other political “trivialities” towards the neglected yet major and critical climate problems became the way forward. WWF went to the polls with the message: “Greater problems exist”. The campaign won an Advertising Effectiveness Award.