Hej! A case study by


From pandalove to political action

Client: WWF Denmark

From pandalove to political action

WWF put the Danish general election into perspective with a campaign focusing on the fact that action was needed to avoid great loses of nature and animal life.

Case video: “Greater problems exist”

The contrast between populist promises, mudslinging and other political “trivialities” towards the neglected yet major and critical climate problems became the way forward. WWF went to the polls with the message: “Greater problems exist”. The campaign won an Advertising Effectiveness Award.


Christiansgade 30,
8000 Aarhus C

Christian Dahl Kirkegaard
Contact Christian Dahl Kirkegaard


Mona Juul
Contact Mona Juul