¡Hola! ¡Hola! A case study by
In mid-2015, Absolut launched Absolut Colors, a limited edition bottle bearing the colours of the rainbow flag. To spread the word about its launch, Absolut and Social Noise developed #EuroColors, a special initiative with Eurovision as its focal point, an event with a devoted following by the brand’s target audience. To this end, was developed an idea with the fusion of technology, creativity and digital strategy at its core. The aim was to harness Eurovision’s second screen, taking an active role in the social conversation unfolding on Twitter surrounding the event.