Ciao! A case study by
Storytelling and WOM, word of mouth: the ingredients for a successful commercial campaign.
Knowing how to tell a story, that others want to tell, means knowing how to interest and move people.
And above all being relevant, no only towards the brand, but also the target.
This is the story of Chateau d’Ax, a brand which has changes its positioning, telling new stories closed to its target.
Whatever happens to your furniture Chateau d’Ax replaces them,
because furniture enemies are the most beautiful things in life.