A case study by

Campaign for presence

Campaign for presence

Client: The Danish Ministry of Education

Campaign for presence

In 2011 The Ministry of Children and Education faced a challenge, dealing with absence in the high schools. The problem was that absence leads to apostasy.

Casevideo: “it is best when everybody is here”

The payoff for the campaign was “it is best when everybody is here”. The focal point for the campaign was based on a music video with the Danish actor, Rasmus Bjerg in the leading role. 
The campaign reached over 2,8m views on the internet, and reached a PR value estimated to 7,4m Danish kroner.