In the Consumer 14 Grand Prix awards last night, easyJet and Grenade & Sparks were rewarded for their campaign aimed at Dinks (Double Income no kids).
Last March, Grenade & Sparks devised the first large-scale campaign of ultra personalized messages. The agency created and produced 25 different messages aimed at these young working people across 25 selected press titles. For exemple :
As the airline strives to achieve “liked brand” status in France, reaching this diverse metropolitan group aged between 25 and 45 represents a target of strong potential.
easyJet and the agency will follow up the success of this first wave of the campaign, by launching a second wave in November with 13 adverts in 13 selected titles. G&S and the airline had also already picked up the 2014 Grand Prix in the B toB category. Two great awards which reinforce the agency’s creative side and its will to give easyJet a “French Touch”. G&S is proud once again to share this prestigious award with the easyJet team.