Grenade & Sparks’ campaign for easyJet obtains gold in Top Com awards 13/10/14

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on November 10, 2014

Grenade & Sparks’ campaign for easyJet obtains gold in Top Com awards 13/10/14

By on November 10, 2014

In the Consumer 14 Grand Prix awards last night, easyJet and Grenade & Sparks were rewarded for their campaign aimed at Dinks (Double Income no kids).

Last March, Grenade & Sparks devised the first large-scale campaign of ultra personalized messages. The agency  created and produced 25 different messages aimed at these young working people across 25 selected press titles. For exemple :

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As the airline strives to  achieve “liked brand” status in France, reaching this diverse metropolitan  group aged between 25 and 45 represents a target of strong potential.

easyJet and the agency  will follow up  the success of this first wave of the campaign, by launching a second wave in November with 13 adverts in 13 selected titles. G&S and the airline had also already picked up the 2014 Grand Prix in the B toB category. Two great awards which reinforce the agency’s  creative side and its will to give easyJet  a  “French Touch”. G&S is proud once again to share this prestigious award with the easyJet team.

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