Creativeforum*2015

Creativeforum*2015

Teams from all over the network gathered in Cambridge to work on a live brief for challenger kitchen solutions brand InSinkErator. Take a look at the proposals, and the winning campaign.

InSinkErator

InSinkErator is not only the largest manufacturer of food waste disposers, it invented them in 1927. Today, it offers a high performance line of disposers.

Methodology

A client form one of our agencies gives a brief to special agencies: international teams made by people from all over the network. A French account, together with a Spanish art director, an Italian copywriter, a Swedish social manager and so on. The teams are allowed only 48 hours to come up with a 360° strategy to answer the brief. After that each team presents the work to be voted by managers and client and finally the lucky winner is announced.

  • Brief
    Brief
  • Team
    Team
  • Presentation
    Presentation
  • Winner
    Winner

International cooperation

Discover more about past Creative Forums and Managers’ Meetings.

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