Teams from all over the network gathered in Cambridge to work on a live brief for challenger kitchen solutions brand InSinkErator. Take a look at the proposals, and the winning campaign.
InSinkErator is not only the largest manufacturer of food waste disposers, it invented them in 1927. Today, it offers a high performance line of disposers.
A client form one of our agencies gives a brief to special agencies: international teams made by people from all over the network. A French account, together with a Spanish art director, an Italian copywriter, a Swedish social manager and so on. The teams are allowed only 48 hours to come up with a 360° strategy to answer the brief. After that each team presents the work to be voted by managers and client and finally the lucky winner is announced.