|
Name of the Campaign: Cinemania World Movie Panorama.
Initial situation: Cinemania is a popular festival among movie fans in Bulgaria. Unfortunately they are a small society that will hardly fill the cinema theatres. To attract much wider audience the festival needed to present its rich program and to create the image of a place that offers movies for diverse tastes.
Campaign objective: To attract attention to the festival program and communicate Cinemania as a place that unites different movie categories.
Creative strategy: The communication campaign of Cinemania presents the festival as a place that unites various movie categories and attracts each category’s fan. 12 posters present the festive program through designer’s info graphics – shaping objects, elements and people typical for the specific movie category. The TV clips are 4 interpretations of one event; each shot according to the category specifics.
To be really unique each spot is filmed by different director and shooting team. A facebook game increased the number of Cinemania friends and provoked discussion about movies, directors and art. We developed a simple game for the social network. We created a weekly album with 2 posters. Each poster presents a movie category. We invited everyone to choose by voting with “like” for a poster. Voting is actually for the movie they would like to win ticket for. When the promo game was over we created something special for every participant. We filmed the draw as a movie in the category style.
Total marketing expenditure: confidential.
Campaign results: The campaign increased 3 times the friends of Cinemania in facebook and raised awareness about the new festive program.
|
 |
|
|
|
|
|
|
|
|