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Name of the Campaign: EFIXdriver
Initial situation: Rompetrol is a new and not very well known brand at the Bulgarian market. This is the second campaign, which we worked on to introduce the Efix fuel. With a very limited budget, we had to reach a huge and diverse target.
Campaign objective: The campaign positions Efix as the fuel with additives at the price of ordinary fuel. It cleans and protects the engine of all types of cars. Therefore it is beneficial for all types of drivers.
Our massage: There are different drivers and only one fuel - Efix
Creative strategy: We created 4 images – each presenting one of Efix major advantages: efficiency, protection, care and dynamic. Each also matching with a relevant target group insight.
Following the trend to propose personalized content to the internet users we created a brand new concept that unites beloved experiences – quiz, video with a beautiful girl, interactive game. What driver type are you – make a virtual test drive with our moderator and answer her questions. The video quiz has 5 questions with 4 possible answers. Each answer is demonstrated through a short video.
Revealing your driver type you receive a recommendation why to use Efix according to your personal demands.
Total marketing expenditure:
Campaign results: Over 80.000 visits in less than 2 months.
Great number of publications in various auto forums.
Publications in different sites and blogs.
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