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Name of the Campaign: The Fishes.
Initial situation: Launch of the humidity absorber Air Sain which absorbs humidity and bad odours. Bring the ad film alive with the new brand tag line "Welcome to a healthy home".
Campaign objectives: Help consumers to recognize the symptoms of humidity and damp in their homes.
Creative strategy: Use the goldfish to represent the humidity in the air in the home of a family who are trying to live with the problem. The goldfish allow us to play down the gravity of having damp in the home.
Total marketing expenditure:
Campaign results: |
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