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Name of the Campaign: Mobility solutions
Initial situation: The mobility product range from La Poste.
Campaign objectives: Develop the notoriety of the solutions offered by La Poste relating to moving house, annual leave and office closing (SMB, businesses) by valuing the services offered by postmen
Creative strategy: Aim the message at women, who look after these kind of actions both in BtoB and BtoC situations
Total marketing expenditure: Exploit the “likeability” of an internet “influencer” Pénélope Bagieu (blogger – comic illustrator).
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