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Name of the Campaign: Vinci Immobilier.
Initial situation: Promote the commercial department of Vinci Immobilier.
Campaign objectives: Position the commercial department in a challenging environment in which the relationships between brands and lessors are tense.
Creative strategy:
- Leave behind the role of “chic elegant promoter” to invest in a positive reflection around the idea of commercial urbanism.
- Claim a message of humanity and altruism which represents the group: imagine, build, share…
Total marketing expenditure:
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