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Name of the Campaign: Red & Green / Cow talk
Initial situation: Within the Swiss cheese market, Tilsiter Switzerland is one of the strong brands. Still, an extremely competitive environment is requiring an active adaption to customer expectations. As a marketing organization, Tilsiter Switzerland provides a wide variety of supporting activities to increase the sales volume, including export.
Campaign objectives: Make the brand more emotional, increase of sales volume.
Creative strategy: Based on traditional Swiss qualities, the brand focuses on its maturity and highly evolved production processes. The wooden cows demonstrate superior handcraft, made in Switzerland. As they start to interact and to talk, they offer a wide range of advertising opportunities, such as comics, TV-spots or multimedia-animations.
Total marketing expenditure: Confindential.
Campaign results: Still in progress after launch in January 2011. |
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