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Name of the Campaign: Image campaign.
Initial situation: Stieger is the market leader in Switzerland offering specialized business solutions for garages. Well-known, but with a brand image which is more or less based on pure technical know-how and engineering ingenuity.
Campaign objectives: Make the No. 1 more „simpatico and sexy“.
Creative strategy: Software technology and emotions get together. We created a key visual (CD = technics) and started to „play“ with it to emphasize the playful part behind the brand and the company Stieger Software. Thus, positioning the market leader as an emotional brand as well.
Total marketing expenditure: Confindential.
Campaign results: After the launch of the new image campaign, the reaction from the market is throughout positive. Meanwhile, expectations have changed to questions such as: what will they do next? And the focus is not on the software only! |
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