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Name of the Campaign: Promotion for young clients.
Initial situation: Launch of new product range exclusively for young bank clients.
Campaign objectives: Brand positioning in a highly competitive market. Increasing the market share within the target group.
Creative strategy: Creating a completely new brand image to highlight the unique benefits of the products using cross media channels, such as direct mail, website, social media, ads and outdoor advertising.
Total marketing expenditure: Confindential.
Campaign results: Still in progress after launch in January 2011. |
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