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Name of the Campaign: The Wild East is calling.
Initial situation: Relaunch of the «St. Gallen-Bodensee Tourismus» brand:
- New claim
- New logo
- Print campaign (using existing images)
The clients‘ expectation: typical Swiss tourism advertising featuring beautiful landscapes and snappy headlines.
They got all of this. But not in the way they had imagined.
Creative strategy: There was plenty of convincing to be done. But after a long discussion, one thing was clear: we needed a campaign that is intelligently provocative. That is not only pleasing as a result of its changes in style but also – most importantly – striking. Thus setting a new standard in tourism advertising.
Total marketing expenditure: Confindential.
Campaign results: Our clients have won more than just plenty of new visitors with the campaign. They also took a prestigious creative award at the ITB Berlin international travel trade show: the Goldenes Stadttor – the first prize for tourism advertising in the «Print» category. |
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