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Name of the Campaign: Billboard advertising for soccer matches
Initial situation: FC St.Gallen plays in Switzerland’s „Super League“ and regularly welcomes other clubs in the local AFG Arena. Outdoor advertising for the matches is mostly done by billboard advertising.
Campaign objectives: Attract visitors and fans to watch the matches.
Creative strategy: Showing the atmosphere of the stadium to the outside. Having fun and demonstrate intense emotions.
Total marketing expenditure: Confindential. |
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