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Name of the Campaign: 1 year INFECTED
Initial situation: INFECTED is the young and trendy denim and fashion store located at Kastner & Öhler Graz. 2.000 sqm present the latest and hottest denim and young fashion of Graz. Getinfected.at is an online hub which channels the user to social media plattforms like YouTube, Facebook, Twitter and Flickr, uses the interaction and „feeds“ the crowd. 1 year after the opening the first birthday was celebrated with young local bands performing in the store.
Campaign objectives:
- Promotion for INFECTED 1st birthday party
- Promoting the event as hot spot for urban people
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Creative strategy:
- Life videos with bands performing in a (much too) small white box according to the size of webbanners in which the event was promoted
- By clicking on the banner the facebook invitation site opened
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Total marketing expenditure: Confindential.
Campaign results: |
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