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Name of the Campaign: Is your bike still... feelin’ giga?
Initial situation: Publishing of a new bike folder of Gigasport.
Campaign objectives:
- To promote the new bike folder
- To reach the target group without spreading loss
- To make the theme bike „more sexy“
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Creative strategy: In case of bad wheater bike seats in Graz (around the university, downtown, at the station) were cladded with the seat covers including the new bike folder. .
Total marketing expenditure: Confindential.
Campaign results: Rising of bike sales in the campaing term.. |
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