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Name of the Campaign: Kastner & Öhler turns to 20|10|2010
Initial situation: After four years of modification Kastner & Öhler opened on October 20, 2010 as the „most beautiful“ fashion store in Austria.
Campaign objectives:
- Accompany the modification phases
- Arouse the curiosity of customers
- Assure the customer frequency
- Turn 20|10|2010 into a real secret code
Creative strategy:
- PR ads for the permanent information of clients
- Use of outdoor billboards to signalize the modernity and internationality
- Start of testimonial campaign „Looking forward to 20|10|2010“ with Austrian celebrities
- Ads in Austrian fashion magazins
- Radio spots with the „voice“ of fashion victim no. 1 Sarah Jessica Parker
- Opening billboards with 15 metres length
Total marketing expenditure: Confindential.
Campaign results:
- Enormous customer interest after the opening
- Achievement of the ambitious sales target aim for the first two months
- International awards for „Austria most beautiful“ fashion chain.
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