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Name of the Campaign: No peace without justice.
Initial situation: Low awareness about the issue of female genital mutilation.
Campaign objectives: Raise awareness and collect signs to push an international law against this kind of mutilation.
Creative strategy: Be clear, direct and involving without crossing the border of sensibility of different cultures.
Total marketing expenditure: NA.
Campaign results: 30.000 new signs on our web site in 2 months. |
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