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Name of the Campaign: Our town speaks ISIS
Initial situation: ISIS is a local telephone company in the western part of Germany (Northrine-Westfalia) which – as a start up had basically no awareness with endconsumers and potential business clients.
Campaign objectives:
- Increase awareness in Düsseldorf,Neuss, Krefeld, Mönchengladbach.
- Support sales activities
Creative strategy:
- To connect the brand with the values of the region.
- To convey the values of trust,reliability, approachability,honesty,credibility and modernity
Total marketing expenditure: 6 Mio Euro per year.
Campaign results: Results were passing all expectations with the endresult that ISIS was taken over by Vodafone. |
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