Belgium just had its annual “Day of the Artisans” event and thanks to the help of Expansion, one of our partner agencies, it was a resounding success.
Expansion organised the 12th edition of the “Day of the Artisans”, a national event with the objective to draw attention to the know-how and talent of thousands of working artisans in Belgium. In the course of a single day, the general public was offered the possibility to visit artisans, their workspace and to discover their daily work process and talent.
Expansion was entrusted with the coordination of the whole event, the development of the website, the definition of the creative concept and the conception of all communication supports (TV spots, press statements, flyers, posters, etc.), the drafting of the media plan and negotiating the partnerships, and the implementation of the campaign in offline and online media. Expansion took these tasks and completed them with flying colors.
And on 18th of November 2018, more than 400 artisans welcomed over 33.000 visitors across the entire country. Extensive media coverage was done, both in the French-speaking and Dutch-speaking part of the country.
Great job on the successful event guys!