Berlin was the perfect place to welcome the first Dialogue International Network Manager Meeting of 2015.
The German Capital is a combination of futurism, creativity, architecture and fashion with a strong density of digital activity (There are more than 2000 digital agencies in the city).
Eleven independent agencies from all over Europe attended the meeting hosted in the amazing Music Hotel Nhow on the banks of the river Spree.
We began the meeting with an inspiring introduction of Berlin and the German advertising market presented by Thomas Heidenreich, founder of the Berlin advertising agency Hicom. We shared a lot about the actual digitizing of the economy, and thus, of brands and content. French Start-up Ysance introduced us to DMP (Data Management Platform), while Social Noise focused on real-time tools to engage audiences on social media.
For this occasion, as Chairman of Dialogue International Network, I was really proud to announce the integration of two new members: the creative digital agency Social Noise for both Spain and Mexico markets and the Italian creative agency Cookies based in Milan.
Valve Group from Finland, previously known within the network as Faster Horse, introduced its management team as well as its new positioning and business model.
With this new generation of agencies on our side, we all felt that our alliance has entered a new stage in its development.
A new strategic committee has been set up to move forward at a faster pace.
To celebrate our productive day, we all had a nice dinner at the Sage restaurant and some of us had an unforgettable discovery of Berlin life by night in the snow!
Our next meeting will be the Spring Forum, hosted by WAR agency in Great Britain in June 4-7. The agenda is really exciting. We look forward to seeing you all in Cambrigde.
All the best to all of you.
Chairman of Dialogue International