March 2019

Marketing for Humans, a glimpse at emotionally intelligent marketing

Marketing for Humans, a glimpse at emotionally intelligent marketing

A parent buys a brand-new Roomba; why? A rational explanation is that the Roomba is an excellent and convenient cleaning machine, and an advantage for anyone that has it. The emotionally intelligent explanation could be that the parent wants more time to spend with their children or partner, to prepare meals, to relax, or even […]

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